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Paid socialMeta Ads Results, Done the Honest Way
How we run Facebook and Instagram campaigns, and the numbers we judge ourselves by rather than the ones that look good in a report.
Request similar resultsThe method behind the results
Audit first
We find the tracking gaps, the broken enquiry routes and the category restrictions before changing anything or spending a pound.
Enquiries, not engagement
Campaigns are built around booked customers rather than reach, impressions or likes.
Tracking that holds up
Pixel and Conversions API together, so the system optimises on real conversions rather than partial browser data.
Tested, then scaled
Two creatives against each other, refreshed as they fatigue, and budget moved to whatever is actually producing.
The metrics that actually matter
Meta & Instagram Ads questions
Why isn't this page full of huge numbers?
Because we only publish results a client has approved and we can stand behind. There's one published campaign below with the real figures. We'd rather show you our method than a wall of numbers you can't check.
Can I see examples for my sector?
On a call we can talk through relevant examples where it's appropriate to do so. What we won't do is present another industry's numbers as though they'll transfer to yours.
How long before I see results?
The first fortnight is volatile while the campaign learns, and the numbers won't mean much. A genuine cost per lead usually emerges around week three, and by day 30 we should know it.
What if my category has advertising restrictions?
Then we declare it properly and build inside the rules. Credit, employment, housing and social issues all sit in Meta's special ad categories, and health and beauty is governed strictly even though it isn't one.
Clients we do this for
CoBanq
Financial services — international payments6 months35
Leads generated
£6.50
Average cost per lead
19
Clients on board
£228
Total ad spend
Executive Tints & Repairs
Automotive — window tinting & servicing12 months540
Leads generated
£2.50
Average cost per lead
300+
Customers booked
£1,350
Total ad spend
Detailmatics
Automotive — servicing & detailing6 months235
Leads generated
£3.89
Average cost per lead
150+
Customers booked
£913
Total ad spend
We judge a campaign on what a customer is worth to the business, not on how low we can push the cost per lead. A cheap lead that turns into nothing has cost you time and made you nothing. See all our results →