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Meta & Instagram Ads for Restaurants & Hospitality

Hospitality advertising usually fails for the same reason: it advertises the restaurant rather than a reason to come this week. The gap you're filling is a specific quiet night, not general awareness.

RestaurantsCafésTakeawaysBarsFunction venuesCaterers
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What actually works in this sector

Advertise the quiet night

Midweek covers, a set menu, a new chef. Something to act on now rather than a general reminder you exist.

Food filmed simply

Phone footage of a dish being made outperforms a professional shoot more often than anyone expects.

Very tight radius

People will not cross a city for a midweek dinner. A few miles is usually the whole market.

Bookings, not likes

A campaign optimised for engagement fills your comments. One optimised for enquiries fills tables.

Worth reading: Meta & Instagram ads for restaurants & hospitality →

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