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Meta & Instagram Ads for Retail & E-commerce
Retail is the one sector where the advert can be the product itself. The work is less about persuasion and more about getting the right product in front of the right person often enough to be remembered.
Online storesIndependent retailBoutiquesProduct brandsLocal shops
Talk To Walid About ThisWhat actually works in this sector
Lead with the product
Clean, well-lit, in use. The product is more persuasive than anything written about it.
Retargeting earns its keep here
Most people don't buy on the first visit. This is the cheapest traffic you'll ever buy.
Tracking matters more
Purchase values feed the system. Without the Conversions API you're optimising on partial data.
Plan for Q4 costs
UK ad costs rise sharply through November. Build audiences in October while they're cheaper.
Worth reading: What £300 a month on Meta ads actually buys you →
Run a retail & e-commerce business?
Tell us about it and we'll come back with what we'd run and what it would cost.